Virginie Glaenzer
Identity-Driven Storytelling: The Secret Weapon of a Fractional CMO
Our identity is the core of who we are, encompassing our values, beliefs, experiences, and aspirations.
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AcornOak
Mindy Anderson
- 5 min
Customer Strategy: ABM vs. ABX
As a fractional CMO, staying ahead in the ever-changing B2B marketing landscape is crucial. The shift from Account Based Marketing (ABM) to
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Sammi Dittloff
- 8 min
Elevate Your Brand with These 11 Marketing Tips
Whether you want to work on content or build your sales pipeline, there are countless opportunities to grow your marketing.
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Mindy Anderson
- 4 min
Jumpstart Your Revenue Marketing Strategy
Energize Your Revenue Marketing Game Plan Are you seeking exponential growth for your business? If that's the case, it's crucial to...
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Mindy Anderson
- 3 min
Maximizing Impact: The Advantages of Hiring a Fractional CMO
With the average marketing budget increasing from 6.4% in 2021 to 9.5% in 2022, businesses in today's economic climate face a decision.
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Mindy Anderson
- 4 min
Marketing and Sales in Modern Times
Marketing and sales are two critical components of any successful business, and in today's fast-paced and highly competitive market.
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Collective Minds
- 3 min
Adwords Versus Social Media
When Adwords is the cheapest ad platform, can social media advertising still have value with a higher cost per acquisition?
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Collective Minds
- 5 min
Agile Marketing and Digital Intelligence
Why is it crucial for your Marketing success in 2022? The most valuable competitive advantage for small and mid-size businesses resides...
45
Virginie Glaenzer
- 4 min
A Clubhouse Conversation: Your Customer Community Is NOT Yours
A Clubhouse Conversation: Your Customer Community Is NOT Yours
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Virginie Glaenzer
- 5 min
Fashion & Social Media
Trends, Trust, Meaning: An Exploration of Digital Frontiers In the fashion accessories business, the steepest climb is to gain the trust...
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Lori Schwebel
- 4 min
When You Think Disruption, Think Craft Beer
3 Lessons for an Industry Transformation Co-Author Joseph Callender The collective force of startup ventures, rooted in curiosity, causes...
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Virginie Glaenzer
- 8 min
How Four Strangers Wrote the Book “Leadership Singularity” During a Pandemic
How Four Strangers Wrote the Book “Leadership Singularity” During a Pandemic
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Virginie Glaenzer
- 6 min
What are the real powers of a community?
Our fourteenth episode discusses the power of communities.
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Collective Minds
- 5 min
Discovering the Power of Rituals in Marketing
Discovering the Power of Rituals in Marketing
Align Purpose With Your Brand
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Virginie Glaenzer
- 4 min
Marketing is dead. Welcome to Relationing.
Five Steps in the Era of “Relationing” Marketing has changed dramatically since 1960, when E. Jerome McCarthy coined the “4 Ps of...
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Virginie Glaenzer
- 3 min
We Live in a New Era of Over-Promises & Under-Deliveries
Yes, you read correctly and of course I’m being cynical. Throughout my career, I’ve prided myself on my ability to under-promise and...
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Virginie Glaenzer
- 1 min
The Awakened Brand
eBook: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution Your brand’s value is based on more than...
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Virginie Glaenzer
- 3 min
The Don Draper Era is Over
Develop a Brain for Growth Hacking During a recent Future CMO Club Digital Roundtable, titled What the Heck is Growth Hacking and Why...
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