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From Good to Great: Entrepreneurial Marketing Strategies for Business Growth

Updated: Oct 24, 2023

From Good to Great by Fractional CMO, Kristyan Mjolsnes

In today's fast-paced marketing landscape, the pursuit of excellence remains at the forefront of every marketer's agenda. Staying current with the latest trends and best practices is no longer just a choice—it's a necessity.

This blog is your key to unlocking marketing excellence and taking your strategy from good to great. In this blog, I’ll share some essential tips to enhance your marketing approach, with a specific focus on nurturing a customer-centric mindset. I’ll underscore the value of experimentation and continuous refinement as the means to consistently optimize your marketing endeavors.

Whether you're a dedicated small business owner seeking to build a robust presence or an experienced marketing professional aiming for elevated success, these insights will empower you to craft a winning marketing strategy that consistently delivers exceptional results.

Refine your business acumen

Entrepreneurs, as the driving force behind their businesses, understand the importance of developing an effective marketing strategy that aligns with their unique vision and goals. Begin by identifying the foundational elements of your company, including your mission, vision, and goals—elements that are especially crucial for entrepreneurs with a burning passion for success.

Ask questions that help you identify your core competencies and unique value proposition (drive to the heart of the thing(s) you do better than anyone else in the market). Use frameworks like a SWOT analysis or Porter's Five Forces to better understand and synthesize the major themes you identify to make informed decisions and prioritize resources.

From there, delve into more tactical areas such as identifying your target market and key performance indicators (KPIs). By using this information to inform your marketing strategy and establish priorities, you can ensure that your initiatives are aligned with your overall business objectives and drive meaningful results.

Stay on brand

Consistency is key when it comes to branding. To ensure that your brand messaging, visuals, and tone of voice are aligned across all channels and touchpoints, develop brand guidelines and a messaging framework that outline your brand values, personality, and visual identity. As an entrepreneur, your brand is an extension of your vision and values, making consistent branding even more critical.

Make sure to distribute these guidelines to all employees and stakeholders and provide training on how to implement them effectively. Regularly review and update the guidelines as needed to reflect changes in your brand or market conditions.

By implementing consistent branding guidelines, you can build brand recognition and trust, and create a memorable and compelling brand experience for your customers.

1. Implement marketing technology to track your efforts

In order to analyze and optimize your marketing campaigns, you need to track and measure relevant metrics and KPIs.

Implementing marketing technology (MarTech) tools becomes essential to streamline your efforts and track your marketing campaigns. These tools help entrepreneurs like you gain valuable insights into customer behavior, which is vital for decision-making in the fast-paced entrepreneurial journey. Areas to prioritize include website analytics, customer relationship management (CRM) software, email marketing platforms, and social media management tools to help you monitor your lead, sales, and customer journeys.

By implementing these tools and integrating them into your marketing strategy, you can gain valuable insights into your customer behavior and preferences, identify areas for improvement, automate tasks, and refine your campaigns for better results.

Make sure to track relevant KPIs such as conversion rates, engagement rates, and customer lifetime value to get a comprehensive view of your marketing performance and make data-driven decisions.

2. Develop a customer-centric approach

Focus on delivering value to your customers rather than just promoting your products or services. Success can often hinge on delivering exceptional value to your customers.

Develop a deep understanding of your customers' needs, preferences, and pain points, and craft personalized and targeted marketing campaigns. Customer feedback and data are gold mines of information, use that feedback to improve your offerings and customer experience.

3. Say “no” to distractions

In today's fast-paced and ever-changing business environment, it's easy to get caught up in the latest trends, tools, or tactics. While it's essential to stay up to date with the latest developments, it's equally important to maintain a clear direction for your marketing strategy.

Avoid shiny object syndrome and focus on pursuing initiatives that add value and get you closer to your end goal. Use strategic filters to focus your efforts and screen projects that don't align with your vision or priorities - and stay committed so you don’t dilute your efforts. This helps you save time, money, and resources and achieve better results in the long run.

A Few Last Words

Remember, as an entrepreneur, you're at the forefront of your business's marketing strategy.

Don’t overthink it – it’s easy to let perfection be the enemy of progress. Instead, experiment with new tactics, channels, and messaging, and analyze the results.

Using these tips, you can establish a solid foundation and make informed decisions about what’s working and what’s not. Then you can iterate your marketing strategy based on what works best for your business and customers.

About the Author

Kristyan Mjolsnes, Fractional CMO
Kristyan Mjolsnes, Fractional CMO


Fractional Chief Marketing Officer

Kristyan is a dynamic and accomplished leader, fueled by a relentless passion, who excels at spearheading B2B marketing and business development initiatives to conquer corporate objectives. With a powerful fusion of strategy and creativity, she sparks brand awareness, cultivates loyalty and trust, and blazes a trail of action through engaging marketing.

Read Kristyan’s bio here.

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