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Writer's pictureRúna Bouius

The Power to Ascend: Strategies for Women Leaders on the Rise


Today, women are redefining Leadership.

Are you ready to take control and unlock your potential? 


This practical article offers actionable steps to reclaim your power, overcome obstacles, and thrive as a leader. You will learn how to build confidence, navigate workplace dynamics, and create a support network that champions your success.


To help you along the way, you are invited to take the "Inner Game of Leadership Assessment" to uncover where you are on your leadership journey and gain clarity on the next steps to achieve the results you desire.


Beyond Equality: The Business Benefits of Women in Leadership

Beyond the fight for equality, there's a compelling business case for promoting women into leadership roles. 

Studies show that companies with more women at the helm experience a range of benefits, including:


  1. Diversity of Thought and Innovation Women bring different perspectives and experiences to the table, leading to a wider range of ideas and potentially more creative and innovative solutions. Diverse leadership teams are better equipped to consider various viewpoints and make well-rounded decisions.

  2. Stronger Financial Performance Studies suggest a correlation between companies with more women in leadership and improved financial performance. This could be due to factors like:

  3. Risk Management Women leaders might have a different approach to risk management, potentially leading to more balanced decision-making.

  4. Collaborative Leadership Collaborative leadership styles, often associated with women leaders, can foster better communication and teamwork, leading to improved outcomes.

  5. Role Models and Inspiration Seeing women in leadership positions is a powerful motivator for younger generations. It demonstrates that these positions are attainable for them and sends a positive message about their potential.

  6. Improved Company Culture Women leaders are often known for fostering collaborative and empathetic work environments. This can lead to increased employee satisfaction, morale, and productivity.

  7. Customer Focus Since women make up a significant portion of the customer base for many companies, having women in leadership can ensure products and services are better tailored to their needs and preferences.

  8. Closing the Gender Pay Gap Increased representation of women in leadership can help close the gender pay gap. When women are seen as valuable leaders, it can lead to more equitable pay structures throughout the organization.

  9. A More Just Society Having women in leadership positions reflects a more equitable society where everyone has an equal opportunity to reach their full potential, regardless of gender.

Imagine a world where leadership reflects the rich tapestry of our society. 

A world where women not only have a seat at the table, but their voices shape the decisions that impact all of us. 


Crafting Your TruePower Leadership: A Guide for Women

A powerful woman isn't defined by a single characteristic, but rather by a multifaceted and holistic approach to leadership and life. 

As you read the description of this powerful woman leader, take note of the characteristics that resonate with you and recognize the ones that you feel belong to you:


  • A powerful woman leader embraces her core identity and the unique contribution she has to offer.

  • Inner Strength & Confidence:

    • She possesses a strong sense of self-worth and a belief in her abilities.

    • She makes decisions with conviction and doesn't shy away from challenges.

    • She doesn't seek validation from external sources, but finds her TruePower within.

  • Authentic Leadership:

    • She leads with integrity and inspires others with her vision and values.

    • She fosters a collaborative environment and empowers those around her.

    • She communicates effectively and is transparent in her actions.

  • Resilience & Growth Mindset:

    • She bounces back from setbacks and learns from mistakes.

    • She embraces challenges as opportunities for growth and development.

    • She adapts to change and thrives in an ever-evolving world.

  • Empathy & Emotional Intelligence:

    • She understands the needs and perspectives of others.

    • She builds strong relationships based on trust and respect.

    • She creates a work environment that values emotional well-being.

  • Impact & Legacy:

    • She doesn't just seek success for herself, but strives to make a positive impact on the world.

    • She uses her power to lift others up and create a better future.

    • She leaves a lasting legacy through her contributions and achievements.

  • Balance & Well-being:

    • She prioritizes her own well-being and sets healthy boundaries.

    • She fosters a work-life integration that allows for fulfillment in all aspects of life.

    • She understands that TruePower comes from self-care, creating inner peace and calm, and opens a connection to the multidimentional intelligence.

  • Beyond Stereotypes:

    • A powerful woman doesn't conform to any single mold.

    • She can be assertive or compassionate, decisive or collaborative.

    • Her strength lies in her authenticity and her ability to leverage her unique talents.


This is the portrait of a powerful woman. But it's not just a picture on the wall – it's a blueprint for your own journey.


Do you see some of these qualities reflected in yourself? Identify your strengths and areas for development. 


The Strategic Navigation for Women Leaders on the Rise

The journey to the top for women leaders requires both internal strength and strategic navigation. 


Here are some strategies women leaders can utilize to push their career even further:


Self-Awareness and Development:

  • Develop strong self-belief: Combat unconscious bias by believing in your abilities and accomplishments. Claim your personal power.

  • Refine your leadership style: Identify your strengths and areas for development. Hone your communication, negotiation, and decision-making skills.

  • Embrace continuous learning: Stay current with industry trends and leadership practices. Consider mentorship or executive coaching programs.

Building Your Network:

  • Cultivate strategic relationships: Network with other women leaders and mentors. Build relationships with key decision-makers in your organization and industry.

  • Find a sponsor: Seek an influential leader who can advocate for your advancement and provide career guidance.

  • Join professional organizations: Connect with other women in your field and gain valuable insights.

Visibility and Advocacy:

  • Seek opportunities to showcase your expertise: Volunteer for high-profile projects, speak at conferences, or author articles.

  • Promote your accomplishments: Don't shy away from taking credit for your work. Share successes with colleagues and senior management.

  • Advocate for yourself and other women: Speak up for what you believe in, and advocate for policies that support women's advancement in the workplace.

Work-Life Integration:

  • Set boundaries and prioritize self-care: Maintain a healthy work-life balance to avoid burnout. Delegate tasks effectively and leverage flexible work arrangements if available.

  • Build a strong support system: Seek support from family, friends, and colleagues to help manage responsibilities outside of work.

Navigating Office Politics:

  • Understand the power dynamics: Learn the politics of your organization to navigate effectively.

  • Build strategic alliances: Develop relationships with individuals who can support your career goals.

  • Embrace your authentic voice: While being strategic, stay true to your values and leadership style.

Finding the Right Fit:

  • Research companies with strong female leadership: Seek companies with a track record of promoting women and fostering a supportive work environment.

  • Don't be afraid to negotiate: Negotiate your salary and benefits package with confidence.


By employing these strategies, women leaders can overcome challenges, build a strong foundation for success, and pave the way for the next generation of female leaders.

The future needs your voice, your vision, and your unique brand of powerful leadership. Step into your true power. It's your time to shine!

Let's make it happen by sharing this article to spark a conversation, support women-owned businesses, and amplify the voices of female leaders in your community. 


Discover your current leadership standing and identify the next steps to achieve your goals by taking the "Inner Game of Leadership Assessment" .


About the Author


Fractional Leadership Officer & Executive Coach

A visionary thought leader and activator, Rúna empowers future-focused leaders and their teams to thrive in a changing world. Leveraging her CEO and serial entrepreneur experience, she unlocks clients' potential for TruePower and conscious leadership through coaching and navigating shifting power dynamics in the workplace. 

Founder of the True Power Institute, host of the TruePower Executive Roundtable, and co-founder of social impact initiatives, Rúna ignites possibilities for well-being and regeneration, inviting you on a journey towards a thriving world. 

Rúna is a published author, including co-author of the international bestseller “The Successful Mind: Tools to Living a Purposeful, Productive, and Happy Life.” 


Read her story here.


Secure your fractional executive today!


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