Virginie Glaenzer
Fractional Chief Marketing & Executive Officer
Virginie Glaenzer is a seasoned Fractional Chief Marketing and Revenue Officer, visionary digital strategist, and accomplished entrepreneur with over 30 years of experience driving transformative growth across industries.
Her career spans more than a decade in both Silicon Valley and New York City, where she has partnered with rapidly scaling B2B technology companies to develop go-to-market (GTM) strategies, execute digital transformations, and drive innovation in the SaaS industry.
As a fractional CMO, Virginie specializes in alleviating stress for CMOs, CROs, and CEOs by delivering clarity, strategic focus, and actionable insights that empower leadership teams to achieve their goals.
Virginie Glaenzer
"When you build truly inclusive environments
where teams can thrive
and bring their authentic selves
they will spark innovation and market growth."
VISIONARY
Virginie is passionate about Web3, the next generation of the internet. This new evolution of the internet is about ownership because it embeds new ways to distribute and exchange value.
Everyone is a shareholder in something, Tokens, Robinhood slices of shares to Angellist slices of start-ups, the micro everything removes the barriers to entry.
In addition, Web3 is the future of work. The great resignation is a reality. Work independence and self-determination are the biggest drivers that will shape the future of work.
Education
1998-1998
HEC
M.B.A Business and Marketing
1993-1993
C.N.A.M
Psychology of Work
1998 -1991
E.A.D
BS, Marketing & Administration
Experience
Since 2019
Fractional Chief Marketing Officer
2017-2018
Maru/EDR
Vice President of Marketing
2014-2016
Great Eastern Energy
Executive Vice-President of Marketing & Customers Experience
Key Skills
Digital Strategy
Audiences Storytelling
Business Growth
Core Competency
Digital Strategist
Virginie is at the forefront of revolutionizing the digital marketing and sales funnel landscape by ingeniously crafting sustainable strategies that drive impactful results.
Combined with her growth hacking expertise and extensive experience in sales, marketing, and team management, she develops and implements effective digital strategies that drive business growth and success.
Market Sense Maker
Virginie provides invaluable support to teams and leaders, guiding them through intricate challenges with unwavering confidence and a clear, strategic mindset.
Her understanding of Web3, coupled with her storytelling prowess, allows her to craft compelling narratives that resonate with audiences in the ever-evolving digital landscape.
Brand Builder
Virginie showcases exceptional proficiency in the art of storytelling, crafting compelling narratives that captivate audiences that build brands. She possesses a keen understanding of influencer strategies, leveraging their power to drive brand engagement.
Additionally, she is highly skilled in growth hacking, employing innovative techniques to propel business growth and success.
THE
NUMBERS
EXPERIENCE
30
With a remarkable track record spanning over three decades, Virginie brings an extensive wealth of experience in sales, digital marketing, and team management to the table.
VERSATILE ENTREPRENEUR
5
With a proven track record across diverse industries like tech, hospitality, services, and retail, Virginie excels in identifying innovative distribution channels and building strong relationships that form the foundation of successful sales and marketing strategies.
INDUSTRIES
10+
Technology, SaaS, Retail, Healthcare, Food, Consumers products, Hospitality, Security, Art, just to name a few industries experience.
GLOBAL EXPERTISE
2
With 25 years of experience in the United States and deep roots in France, Virginie offers unparalleled insight and expertise in bridging cultural gaps, making her a valuable asset for expanding into European markets or establishing new ventures in the US.
Thought Leadership
LATEST ARTICLES
Author
The Abundance Economy
Discover the emerging Economy
Leadership Singularity
A radical view of Marketing transformed
Interviews & Podcast
Happy Clients
What they're saying
When Virginie worked with my company as a fractional CMO, she helped us across branding, content marketing, and general marketing strategies.
It’s clear she has a tremendous amount of industry experience. She helped us apply frameworks (such as her Brand Architecture Framework) across business lines and recognize missing or weak points on all things marketing. We worked together across brand, messaging, content marketing, and SEM strategy.
Virginie was consistently a pleasure to work with. Very easy to schedule (or reschedule) with and always brings her A-game.
Vlad Lokshin
Cofounder and CEO at Turtle
Collaboration, contracts, and payments software built for fractional devs.
Virginie was my fractional CMO during my maternity leave and I couldn't have selected a better fit. As a very small (but growing quickly!), early stage venture where we all where MANY hats - her assignment was a difficult one to step into. But she rolled up her sleeves and took on a critical portion of my role - one where the day-to-day can be unpredictable even for an FTE, one in an industry that has particular needs as related to content and context, one where she had to interact directly on my behalf both with the internal C-Suite and my agencies. She did so while both giving and taking feedback graciously and earning the trust of all involved. Thank you Virginie, quite literally for my maternity leave!
Rebecca (Steuer) Hochreiter
Chief Marketing Officer at GoStork
First fertility marketplace
I highly recommend Virginie and the entire team at AcornOak for your company's branding, marketing and sales strategy development. Virginie and team worked alongside our small team to establish building blocks and roadmaps to help us with everything from our brand architecture framework to sales strategy. Their suggestions and acumen truly helped us develop a strong foundation, and provided the us with the insight we needed to establish a solid plan for the future. I couldn't be any more pleased with the outcome of our work together.
Janique Edwards
Co-Founder & COO at EatOkra
Go-to app for discovering Black-owned restaurants.
I worked with Virginie Glaenzer in her role as Fractional CMO at Zinier.
Virginie has made a profound impact on our marketing strategy, and I am confident in their ability to do the same for any company fortunate enough to work with them.
Virginie brought an incredible depth of expertise and strategic thinking to our team. Her insights and guidance helped us develop a tailored strategy that aligned with our specific. business goals and challenges. She also seamlessly integrated with our existing team, fostering collaboration and a culture of continuous improvement
What truly sets Virginie apart is her speed and organization skills. Virginie was quick to identify the gaps in resources and skillsets, and used her personal network to help us fill those gaps very quickly. She is very organized and can work with all levels of an organization - whether it is presenting the big picture in an exec meeting or getting her hands dirty and getting down to the nitty gritty in content.
Virginie also has a unique ability to develop a tailored strategy that aligned with our specific. business goals and challenges. As our requirements changed, Virginie was able to adapt the strategy very quickly to meet our new requirements.
I highly recommend Virginie - her expertise, strategic mindset, and dedication have had a profound impact on our organization's marketing efforts, and I have no doubt they will continue to drive success for her clients.
Raoul Hingle
VP Strategy & Growth
Technology SaaS
I had the pleasure of stepping into a new role on a team Virginie was guiding to develop a successful marketing operation as fractional CMO. I was immediately impressed with her depth of experience in marketing and brand development, and even more so in the way she mentored team members of all experience levels. From our CEO and executive team to the new employees approaching marketing from a high level for the first time, Virginie gave our team a common understanding of storytelling and authentic engagement that set us on the right path for long term success. She asked the big questions that got us thinking and then followed it up with practical tools and systems we can build on as we grow. She was patient, kind, and exceedingly encouraging at every turn. Virginie was an exceptional mentor and thinking partner to me and one I plan to return to for advise and guidance large and small in the future.
