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Virginie Glaenzer

Fractional Chief Marketing & Executive Officer

Virginie, a conscious leader and accomplished serial entrepreneur, leverages her expertise to design digital marketing and sales funnel strategies that prioritize sustainability. Additionally, she empowers leaders and teams by assisting them in confidently navigating complex situations with a clear and thoughtful approach.

She dedicates her work to improving people's lives by maximizing their efforts and making their intentions a reality.

 

Promoting emerging leadership trends and evolving leaders' relationships with others is what Virginie excels at.

Virginie Glaenzer

"When you build truly inclusive environments

where teams can thrive

and bring their authentic selves 

they will spark innovation and market growth."

VISIONARY

Virginie is passionate about Web3, the next generation of the internet. This new evolution of the internet is about ownership because it embeds new ways to distribute and exchange value.

 

Everyone is a shareholder in something, Tokens, Robinhood slices of shares to Angellist slices of start-ups, the micro everything removes the barriers to entry.

 

In addition, Web3 is the future of work. The great resignation is a reality. Work independence and self-determination are the biggest drivers that will shape the future of work.

Education

1998-1998

HEC

M.B.A Business and Marketing

1993-1993

C.N.A.M

Psychology of Work

1998 -1991

E.A.D

BS, Marketing & Administration

Experience

Since 2019

Fractional Chief Marketing Officer

2017-2018

Maru/EDR

Vice President of Marketing

2014-2016

Great Eastern Energy

Executive Vice-President of Marketing & Customers Experience

Skills

Digital Strategy

Audiences Storytelling

Business Growth

Core Competency

Digital Strategist

Virginie is at the forefront of revolutionizing the digital marketing and sales funnel landscape by ingeniously crafting sustainable strategies that drive impactful results.

Combined with her growth hacking expertise and extensive experience in sales, marketing, and team management, she develops and implements effective digital strategies that drive business growth and success.

Market Sense Maker

Virginie provides invaluable support to teams and leaders, guiding them through intricate challenges with unwavering confidence and a clear, strategic mindset.

Her understanding of Web3, coupled with her storytelling prowess, allows her to craft compelling narratives that resonate with audiences in the ever-evolving digital landscape.

Brand Builder

Virginie showcases exceptional proficiency in the art of storytelling, crafting compelling narratives that captivate audiences that build brands. She possesses a keen understanding of influencer strategies, leveraging their power to drive brand engagement.

Additionally, she is highly skilled in growth hacking, employing innovative techniques to propel business growth and success.

THE
NUMBERS

EXPERIENCE

30

With a remarkable track record spanning over three decades, Virginie brings an extensive wealth of experience in sales, digital marketing, and team management to the table.

FOUNDER

5

Being a serial entrepreneur in multiple industries such as tech, hospitality, services, retail, Virginie is adept at discovering fresh distribution channels and cultivating relationships to establish the groundwork for a sales and marketing strategy.

INDUSTRIES

10+

Technology, SaaS, Retail, Healthcare, Food, Consumers products, Hospitality, Security, Art, just to name a few industries experience.

COUNTRIES

2

With 25 years of experience in the United States combined with being native and having worked in France, Virginie possesses extensive knowledge and expertise in bridging the cultural gap when it comes to expanding in Europe or establishing a new business in the US and building.

Public Speaker

Host of the podcast Pass The Mic, Virginie explores various topics such as marketing, ethics and fractional work.

Thought Leadership

LATEST ARTICLES

Identity-Driven Storytelling: The Secret Weapon of a Fractional CMO.

Fashion & Social Media

What Are the New Emerging Leadership Models?

From Storytelling for Humans to AI Structured Data for Machines

Thriving Remotely and Mastering Work-Life Harmony for Software Engineers

Author

The Abundance Economy

Discover the emerging Economy

Leadership Singularity

A radical view of Marketing transformed

Interviews & Podcast

Happy Clients

What they're saying

During Virginie’s 3 months working with my company as a fractional CMO, she helped us across branding, content marketing, and general marketing strategies.
It’s clear she has a tremendous amount of industry experience. She helped us apply frameworks (such as her Brand Architecture Framework) across business lines and recognize missing or weak points on all things marketing. We worked together across brand, messaging, content marketing, and SEM strategy.
Virginie was consistently a pleasure to work with. Very easy to schedule (or reschedule) with and always brings her A-game.

Vlad Lokshin

Cofounder and CEO at Turtle

Collaboration, contracts, and payments software built for fractional devs.

Virginie was my fractional CMO during my maternity leave and I couldn't have selected a better fit. As a very small (but growing quickly!), early stage venture where we all where MANY hats - her assignment was a difficult one to step into. But she rolled up her sleeves and took on a critical portion of my role - one where the day-to-day can be unpredictable even for an FTE, one in an industry that has particular needs as related to content and context, one where she had to interact directly on my behalf both with the internal C-Suite and my agencies. She did so while both giving and taking feedback graciously and earning the trust of all involved. Thank you Virginie, quite literally for my maternity leave!

Rebecca (Steuer) Hochreiter

Chief Marketing Officer at GoStork

 First fertility marketplace 

I highly recommend Virginie and the entire team at AcornOak for your company's branding, marketing and sales strategy development. Over the course of 3 months, Virginie and team worked alongside our small team to establish building blocks and roadmaps to help us with everything from our brand architecture framework to sales strategy. Their suggestions and acumen truly helped us develop a strong foundation, and provided the us with the insight we needed to establish a solid plan for the future. I couldn't be any more pleased with the outcome of our work together.

Janique Edwards

Co-Founder & COO at EatOkra

Go-to app for discovering Black-owned restaurants.

Hire Your Fractional Executive

I worked with Virginie Glaenzer in her role as Fractional CMO at Zinier.
Virginie has made a profound impact on our marketing strategy, and I am confident in their ability to do the same for any company fortunate enough to work with them.
Virginie brought an incredible depth of expertise and strategic thinking to our team. Her insights and guidance helped us develop a tailored strategy that aligned with our specific. business goals and challenges. She also seamlessly integrated with our existing team, fostering collaboration and a culture of continuous improvement

What truly sets Virginie apart is her speed and organization skills. Virginie was quick to identify the gaps in resources and skillsets, and used her personal network to help us fill those gaps very quickly. She is very organized and can work with all levels of an organization - whether it is presenting the big picture in an exec meeting or getting her hands dirty and getting down to the nitty gritty in content.

Virginie also has a unique ability to develop a tailored strategy that aligned with our specific. business goals and challenges. As our requirements changed, Virginie was able to adapt the strategy very quickly to meet our new requirements.
I highly recommend Virginie - her expertise, strategic mindset, and dedication have had a profound impact on our organization's marketing efforts, and I have no doubt they will continue to drive success for her clients.

Raoul Hingle

VP Strategy & Growth

Technology SaaS

I had the pleasure of stepping into a new role on a team Virginie was guiding to develop a successful marketing operation as fractional CMO. I was immediately impressed with her depth of experience in marketing and brand development, and even more so in the way she mentored team members of all experience levels. From our CEO and executive team to the new employees approaching marketing from a high level for the first time, Virginie gave our team a common understanding of storytelling and authentic engagement that set us on the right path for long term success. She asked the big questions that got us thinking and then followed it up with practical tools and systems we can build on as we grow. She was patient, kind, and exceedingly encouraging at every turn. Virginie was an exceptional mentor and thinking partner to me and one I plan to return to for advise and guidance large and small in the future.

Abby Fraser

VP Client Services

HealthTech Marketplace

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