Fractional Chief Marketing Officer
Ryann is a marketing game changer, having pioneered and revamped brands, go-to-market strategies and marketing functions several times in her career, and now, as a fractional CMO, she brings that practical and proven experience to leaders to meet their own brand and marketing challenges head on.
With over 20 years of brand and digital marketing leadership experience with iconic brands and market leaders, Ryann creates strategies that enable clients to connect with their target audiences, differentiate their offerings and gain critical market share.
"As a marketer, everything I think about and do is for the customer. I am insatiably curious about them
- their needs, wants and pain points. "
Master of Business Administration
Kellogg School of Management
Bachelor of Science
Medill School of Journalism
Founder & Chief Strategist, Aarlin Consulting
Founder & Chief Strategist
Advocate Aurora Health
Director of Integrated Marketing
Chief Marketing Officer
Brand Strategy & Management
Marketing Strategy & Delivery
Ryann is also a certified Agile marketing trainer and coach and Agile transformation consultant, guiding deep change from within marketing teams and designing and developing their teams to deliver more valuable work.
You can’t change your brand and marketing for the better if you are not curious about who is buying your product or service.
Ryann finds the best brand and marketing opportunities, creates a plan to take advantage of them and plans/directs resources to make the biggest impact possible on the business.
Ryann connects ideas and information, which she synthesizes into insights that drive strategy and action. She also connects customers to brands through channel relevance and resonant content.
Ryann dreams and achieves big things, from playing Big Ten volleyball and earning a Kellogg MBA, to marketing iconic brands and like many of her clients, starting and growing her own business.
years of experience in marketing, leadership and team management.
years of diversified growth serving start-ups to billion-dollar brands.
Including healthcare, professional services, automotive, manufacturing, food & agriculture
GAME CHANGER ROLES
Pioneered and/or revamped marketing roles in my career
Ryann was a breath of fresh air – willing to listen, eager to collaborate and passionate about having a positive impact. She went the extra mile to understand our audiences and business and served as a true partner to our team. She understood the strategic importance of the commercial business to the greater health system and aligned marketing to our strategic objectives.
Vice President, Sales Operations & Product Development
Incredible marketer is what comes to mind when I think about Ryann. She is a modern marketer with the powerful and effective combination of being both strategic and creative. Her deep knowledge and wealth of experience elevated the business and drove results.
Phill Baruffkin, Executive Director, Marketing Strategy Leader
Ryann is the real deal when it comes to marketing that drives business growth. She is a change agent who knows how to collaborate with diverse groups, yet she makes decisive calls when the situation requires it. Her experience is so wide and deep that I’d trust her to redefine brands and customer experiences across many industries and types of companies.
JoDee George, Vice President
Translating an iconic brand to a brick-and-mortar experience was no small feat, and Ryann led the charge to accomplish it. She takes a holistic view of the consumers’ journeys and their pain points, needs and wants, and couples those insights with the brand attributes to deliver delightful and memorable customer experiences. Her strong grasp on storytelling and deep understanding of relevant channels spark meaningful connections that breed loyalty and grow the business.
Sarah Kendall, EVP, Resource Development & Marketing
Ryann is one smart marketer. She really “gets it” and goes well beyond the superficial stuff to dig deep to ensure success in everything she touches. She understands and loves data-driven marketing to help define target audiences, personas, and get at the core behaviors of her customers to enable better, more effective strategies, campaigns and programs.
Murray Friedman, Director, Customer Relationship Management
If creativity, out-of-the-box thinking, and a fresh perspective is what you are desiring, you want Ryann at your table. She not only can strategize and see the opportunity and challenges from the eyes of the stakeholders, but she can execute and turn big picture ideas into action. She has a natural ability to take a big picture idea and break it into snapshots that make it easy to digest for any person or team to act on. She does not only speak of theory, but of grassroots experience that relates to the everyday challenges business leaders face.
Zach Hetterick, Founder & Head Leadership Coach