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LORI SCHWEBEL

Fractional Chief Marketing Officer

As an agile fractional CMO able to quickly assess and advise, Lori enjoys collaborating with leaders to translate their visions into insightful, actionable, and measurable marketing. 

 

She is a highly versatile business partner specializing in initiatives that deliver growth and focuses on product launches, market expansion, and events that propel organizations to achieve key objectives. 

 

Whether creating a brand for a new business, introducing growth-enabling technologies (CRMs and collaborative platforms), or writing content for websites, newsletters, blogs, and advertising campaigns, her sweet spot is implementing change in dynamic environments.

LORI SCHWEBEL

"There’s a difference between having pride in one’s work and ego. Effective marketing demands your best self, but there’s no room for ego."

Education

1986

Business Admin. & Marketing

Carson School of Management

University of Minnesota 

Experience

2017-2018

PGIM Real Estate

Consultant & Project Manager - Global Business Development & Client Services

2014-2015

Centennial Mortgage, Inc.

Vice President - Operations

Skills

Branding

Content

Project Management

AGILE PROMOTER

To achieve key objectives, Lori adapts products, implements innovative marketing approaches, and executes training that enhances sales and engagement while satisfying marketing/brand guidelines and meeting privacy requirements.

The new economy requires flexibility and the ability to see what others cannot. 

Core Competency

Collaborator

Lori honors the relationship between sales and marketing by connecting teams to promote collaboration and create cohesive growth strategies.

Storyteller

Lori expertly creates go-to-market strategies and roadmaps for new products and services by developing narratives that are relevant to audiences.

Project Manager

When delivering mission-critical projects to boost performance and allow for actively driven sales processes, Lori focuses on communication and leverages resources.

THE
NUMBERS

EXPERIENCE

25

Years of diverse marketing experience in corporations, small businesses, and non-profits.

SPECIALTIES

12

Branding, Marketing Content & Communications, Market Research & Competitive Analysis, Project Leadership & Management, Product Development, Product Marketing Management, Strategic Planning, Relationship Management, Vendor Management, Consultative Sales, Training, Public Relations.

DELIVERY

X3

While heading operations and marketing efforts, she supported the CEO, Managing Director, and visionary Sales leader, to boost the firm into the Top 20 by driving 3x sales in a highly regulated field.

LOCATION

7

Lori is a true explorer having lived abroad as a child and in 6 states as an adult. This taught her to relate with people and be adaptable to any situation.

Testimonials

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Lori challenged my preconceived notions about my organization’s values and the clarity I gained was one of the biggest benefits of the process.

 

I have already recommended AcornOak as a vendor because they are approachable, easy to work with, and insightful.

Ford Seeman, President & Founder, Forest Founders

Lori was open and willing to take on a start up brand and team to really set the stage for their digital launch strategy.

She brought order and collaboration to a group of friends and brand supporters and in the end we came away with a thoughtful and executable foundation in the way we will look to define our brand, launch our story and spend our digital dollars.

Thank you again!!

Quotation mark

Nina Boone, Founder & CEO,

Umbrelly Welly

I would highly recommend Lori for your company's branding, marketing and sales strategy development. Over the course of 3 months, Lori worked alongside our small team to establish building blocks and roadmaps to help us with everything from our brand architecture framework to sales strategy.

Her suggestions and acumen truly helped us develop a strong foundation, and provided the us with the insight we needed to establish a solid plan for the future. I couldn't be any more pleased with the outcome of working with her.

Quotation mark

Janique Edwards, co-Founder & Chief Operating Officer at EatOkra

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