Laure Lacourly Morsli
Fractional Chief Marketing Officer
Laure Lacourly-Morsli knows what it’s like to face high-stakes marketing challenges. As a former tech industry executive (Kofax, OpenText, Hewlett-Packard), she led global teams to drive revenue, launch innovative demand generation campaigns, and exceed growth targets.
Today, as the founder of Contrast Marketing, she transforms businesses with bold strategies, forward-thinking approaches, and data-driven programs.
Laure especially enjoys helping clients address their unique business challenges. Having worked across large, mid-sized, and small organizations, Laure has a deep understanding of the challenges faced in both enterprise and entrepreneurial environments. Whether scaling operations, bridging leadership gaps, or creating awareness or demand, Laure partners with clients to deliver transformative growth and measurable success.
Having both a French and American background, Laure has a deep understanding of cultural differences in business and marketing, which allows her to adapt strategies to diverse global markets with ease.
Her appreciation for the power of teams has defined her success over the years, reflected in all the relationships she builds with her clients.
- Laure Lacourly-Morsli
"Impactful marketing thrives
where strategy meets creativity,
data fuels innovation,
and visionary leadership
drives transformative growth."
Collaborative
Game-Changer
Laure Lacourly-Morsli is a marketing executive who swiftly identifies challenges and tackles them with precision, creativity, and enthusiasm. Equally adept with data analytics, creative concepts, and technology, she delivers tailored strategies that balance big-picture goals with practical execution.
A collaborative leader, Laure unlocks team potential through mentorship and coaching. Her track record of driving measurable outcomes speaks to her ability to turn forward-thinking ideas into tangible business success.
Education
Experience
Since 2019
Contrast Marketing
Principal Consultant and Founder
2022-2023
Resonate
Vice President of Demand Generation
2019-2022
Kofax
Vice President of Demand Generation
Skills
Ecole de Management de Lyon, France
Ph.D., Communication
McGill University, Canada
Bachelor of Science in Mathematics, Statistics and Computer Science
Master's Degree, Organizational Communication
Leadership
Strategic Planning
Revenue
Marketing
Core Competency
Strategic
Problem-Solver
Laure embraces a visionary mindset, seamlessly blending analytical precision with bold innovation to tackle challenges head-on and deliver transformative solutions.
Focused on
Operational Success
She crafts powerful operational strategies by harnessing data, streamlining processes, and leveraging cutting-edge technology to unlock organizational efficiencies and drive scalable marketing. growth.
Believer in
the Power of Teams
Laure builds dynamic team environments that ignite cross-functional collaboration, spark creativity, and promote mentorship, fueling alignment, talent growth and innovation.
THE
NUMBERS
LEADERSHIP
48
Led a global team of 48 marketers, increasing pipeline contribution by 90% and YoY revenue by 98%.
ENTREPRENEURSHIP
120%
Delivered marketing solutions for AI-powered data SaaS provider, increasing campaign content output by 120% through streamlined processes.
TEAM COLLABORATION
40%
Increased cross-functional team alignment by 40%, reducing campaign time-to-market by 20%.
GLOBAL PERSPECTIVE
2
Fluent in English and French, enabling seamless collaboration across multicultural teams and localization of marketing efforts for diverse audiences.
Happy Customers
What they're saying
“Laure brings so much to the table as a global marketing leader. She has an incredible work ethic. Her intellect and ability to identify issues before they become problems are key to her success. She brings a metrics-based discipline to revenue-generating programs – from campaigns, to events, ABM, prospecting and beyond. But what I, and the sales leaders at Kofax, appreciate the most is her ability to truly listen and understand a situation from all sides and proactively work with her team to identify solutions.”
– Kathleen Delaney Chief Marketing Officer, Kofax
“Working with Laure was a game-changer. We were in transformational mode, and she provided the flexible support my team needed to hit ambitious targets. She optimized marketing programs by analyzing data and processes, refining operational workflows, and establishing best practices. She also helped build a full-scale business development team and underlying operational workflows with numerous stakeholders, from approach and compensation to hiring and enablement. The program quickly delivered results and was replicated across international regions. She truly felt like part of our team, always keeping our best interests in mind.”
