Hope Katz Gibbs
Fractional Chief Storytelling & Media Officer
Since graduating from the Annenberg School of Communications at the University of Pennsylvania in 1986 Hope has been a journalist, publicist, and author dedicated to helping founders and CEOs elevate their brands and expand their influence.
An award-winning former reporter for The Miami Herald, New Miami magazine, Costco’s magazine, the Washington Post, USA Today, and more, she brings a sharp storytelling edge and deep media expertise to craft compelling narratives that position thought leaders and businesses for maximum visibility.
In 2008, she founded the Inkandescent PR + Publishing Co., a full-service marketing and communications management agency that has helped hundreds of entrepreneurs, educators, and executives build their authority and secure their position in the thought space.
By building, managing and maintaining their websites, co-writing and ghostwriting articles, publishing podcasts and video shows, and enhancing their social media presence, Incandescent’s “8 Steps to PR Success” strategy ensures clients stand out in competitive markets.
Hope is a trusted partner for leaders looking to amplify their voices and expand their reach.


Hope Katz Gibbs
"The best business decision you can make? Partner with someone who amplifies your voice and vision. PR isn’t just promotion—it’s positioning for success."

Influential
Hope Katz Gibbs is an influential force in public relations, media, and publishing, known for her ability to transform ideas into powerful narratives.
With a journalist’s precision and a strategist’s vision, she elevates founders, CEOs, and authors—amplifying their voices, securing visibility, and positioning them as industry leaders.
Education
Experience
Skills
2019-2021
Claremont Graduate University
Master's degree candidate, Positive psychology
1991-1993
The George Washington University
Masters Degree, Educational Leadership
1986
University of Pennsylvania
BA, Communications
Since 2008
Inkandescent PR + Publishing Co.
Founder & President
2002-2011
City of Fairfax Schools
Director of Communications
2007-2008
Social Technologies
Corporate Communication leader
Strategic Storytelling
Public Relations & Thought Leadership
Brand Amplification Through Digital Media
Core Competency

Storyteller Expert
Hope masterfully transforms complex ideas into compelling narratives that capture attention and build authority.

Media Guru
She helps founders, CEOs, and authors gain visibility by securing media coverage, crafting articles, press releases, podcasts and videos to position them as industry leaders.

PR Expert
Using the Inkandescent platforms, Hope elevates a client’s business with savvy PR campaigns, book and magazine publishing, podcasts and videos, and social media to expand their influence.
THE
NUMBERS
EXPERIENCE
30+
Hope has been a journalist, publicist, and branding expert, starting her career in 1986.
ENTREPRENEUR
2008
The year she founded Inkandescent PR + Publishing Co., which has since helped hundreds of entrepreneurs, educators, and executives build their brands.
MEDIA PLATFORMS
6
Hope has launched multiple media ventures, including Inkandescent PR, Inkandescent Publishing, Inkandescent Radio, Inkandescent TV, BeInkandescent Health & Wellness Magazine, and Inkandescent Women Magazine.
CLIENTS
100+
Through her PR agency and publishing work, she has helped hundreds of thought leaders, CEOs, and authors amplify their voices and increase visibility.
Happy Clients
What they're saying
Hope's expertise in public relations and media relations is fantastic. She has been working with us to promote our new book and always has great ideas. She has done a wonderful website for us, written press releases and gotten them out to the right people and connected us with numerous reporters and others! She is fun to work with. I highly recommend her to anyone who is interested in taking their business to the next level! Hope's expertise in public relations and media relations is fantastic. She has been working with us to promote our new book and always has great ideas. She has done a wonderful website for us, written press releases and gotten them out to the right people and connected us with numerous reporters and others! She is fun to work with. I highly recommend her to anyone who is interested in taking their business to the next level!
Hope is one of the most talented people I have worked with. She has a great ability to translate technical material and make it clear and compelling to the outside world. She also a natural people person who can build relationships almost seamlessly.
Hope is very good at what she does and her output and successes are a testament of her capabilities.
Hope is one of the most talented people I have worked with. She has a great ability to translate technical material and make it clear and compelling to the outside world. She also a natural people person who can build relationships almost seamlessly. Hope is very good at what she does and her output and successes are a testament of her capabilities.
Thought Leadership
Author

PR Rules: The Playbook
Started a company with big ambitions but no PR budget? Should you splurge on a WSJ feature, throw a promo party, or rely on word of mouth?
PR expert Hope Katz Gibbs says none of the above. Many small-business owners can't afford a PR agency, so they need a cost-effective, time-efficient strategy.
That’s why she wrote PR Rules: The Playbook – The Entrepreneur’s Guide to Supersizing Your Small Business with the 8 Steps to PR Success.