FRACTIONAL CMO
Bring on a Fractional CMO to serve in an advisory or coaching role to develop departmental leadership abilities, craft a strategy and roadmap, and simply make better decisions.
With our Fractional CMO's guidance, your organization will take the necessary steps to bring its marketing into the 21st century. Bringing in a Fractional CMO is your game-changer.
BUSINESS STRATEGY
Whether advising the CEO on marketing-related issues, driving strategic marketing initiatives, or ensuring marketing/sales/customer experience alignment, our team will provide expert, C-level insights for a one-time audit, part-time consulting, or interim CMO role.
CREATIVITY AND INNOVATION
To change your organization’s culture and increase innovation, welcome our Advisors, who act as facilitators and instructors, for individual and group coaching, training, and one-time or recurring discussions.
We facilitate workshops to introduce behavioral concepts and trigger valuable business insights.
The AcornOak Process
We partner with change-makers and leaders who often find themselves in overwhelming complexity and need a competent listener or a new way of looking at challenges.
Our Mentors, Advisors, and Board Members make sense of the fast-moving marketplace and bring an outside perspective that fosters innovation.
We adapt to fit the needs of organizations and teams:
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Provide expert part-time executive leadership
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Advise your CEO or VP of Marketing
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Deliver strategic planning workshops
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Conduct marketing audits
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Design & implement digital marketing strategies
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Develop comprehensive communication plans to usher in change.
An Emerging Framework
For the Organization in the Digital Transformational Age
Download the best-in-class frameworks to build agile and cutting-edge digital marketing and sales funnel strategies to drive sustainability.
Over the last century, the way we work and the leadership models have been closely tied to our industrial needs, reflecting the mindset of leaders and the assumptions they made at the time.
Today, the business world is moving towards the heart phase where leaders must be emotionally intelligent to adapt and navigate complex situations.
When we expand our ability to collaborate and lead others through emerging co-creation, we find ourselves tapping into our curiosity and learning the art of improvisation.
Goals of this framework:
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Expand management and practitioners' curiosity muscle to develop their ability to stay safe while navigating uncertainty and collaborate with others.
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Enable management and practitioners to lower their instinctual anxiety from constant changes.
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Enable management and practitioners to understand how curiosity, improvisation and compassion are critical, even more important than technology, as we move deeper into the digital transformational age.
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Provide a framework and food for thought when people are defining culture and leadership growth models within their organization.
Industries We Work In
FINANCE
How do you appeal
to younger generations?
We see the rise of digital-native challenger banks disrupting the finance industry.
These innovators are leveraging the transparent product offerings, seamless customer experiences, and intuitive marketing the market demands.
TECHNOLOGY
How do you integrate trust
in your business?
Leading companies know that every aspect of their organization disrupted by technology represents an opportunity to gain or lose trust.
This is why trust is becoming a 360-degree challenge in technology, processes, and people.
EDUCATION
How does your organization adapt
to the new economy?
The future will belong to Learning organizations, not Knowing organizations.
The education industry is experiencing a profound shift, from exploding EdTech to traditional schools embracing remote learning and adding ethics to their curriculum.
RETAIL
Do you understand the fundamentals of experiential retail?
Experiential retail defies customer expectations and requires in-store experiences that activate a customer’s senses.
This experience leads them to having stronger emotional connections to the brand and its products or services.
CONSUMER GOODS
What is your organization’s impact
on our planet?
In a highly competitive market, shopping is no longer driven by necessity.
Today, product purchase is driven by a sense of discovery and the excitement of finding and experiencing something new while being environmentally- friendly in response to a world in crisis.
HOSPITALITY
What technologies will elevate
your organization in
the future of mobility?
If all you offer is four walls, then why leave home? Tech-savvy travelers are motivated by authentic brands offering mobile-first guest experiences, personalized messaging, deals, and 24/7 service.
The future of hospitality includes frictionless, automated, and personalized travel on demand.
Let AcornOak be your trusted sounding board and business partner.
Your time and resources are too valuable to waste on half-baked marketing strategies. Our experienced CMOs help companies, like yours, grow quickly and profitably.