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Christina Del Villar

Fractional Chief Marketing Officer

Christina Del Villar is a seasoned Silicon Valley marketing executive, consultant, and author with over 25 years of experience helping Fortune 100 companies and startups drive transformative growth. As the creator of the G.R.I.T. Marketing Method and author of Sway, she empowers marketers to build strategic, measurable programs that align with business goals and influence corporate strategy.

Passionate about startup growth, Christina has spent the past 5 years working as a Fractional CMO, guiding emerging companies through go-to-market execution and driving predictable revenue growth. While she thrives in startup environments, she is equally enthusiastic about joining large organizations to scale impact. 

 

Originally from San Francisco and now based in Reno, Christina is a sought-after speaker and educator dedicated to helping marketers become indispensable strategic leaders.

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Colleagues at Work

Christina Del Villar

“Great marketing isn’t just about growth — it’s about alignment.
When your teams move in sync,
revenue becomes predictable
and strategy becomes unstoppable.”

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Education

2017-2018

Cornell University

Leadership Certificate

1998-1999

Santa Clara University

Master of Business Administration (MBA), Marketing

1993-1998

University of Oregon

Bachelor of Science - BS, Communications

Experience

Since 2022

Christina Del Villar LLC 

Fractional CMO and Chief Market Strategist

2023-Present

Gen3 Marketing

City of Reno

2023-Present

Western Nevada College 

Professor of Marketing

Trailblazing

Christina Del Villar’s career is trailblazing—marked by pioneering accomplishments across startups, Fortune 500s, and public service.

She doesn’t just follow established paths; she creates new frameworks like the G.R.I.T. Marketing Method, leads transformative go-to-market strategies, and expands the CMO role into education, mentorship, and civic leadership.

 

Her ability to navigate and shape complex ecosystems sets her apart as a forward-thinking leader who charts bold, strategic courses for growth.

Skills

Strategic Go-to-Market Execution

Revenue-Driven Methodology 

Cross-Sector Leadership

Core Competency

Staircase

Growth Architect

Christina excels at building comprehensive go-to-market and growth strategies that align marketing with business goals, driving predictable revenue and long-term scalability.

Team Portrait

Team Unifier

Christina bridges product, sales, and marketing teams to create unified, cross-functional plans that turn vision into execution across startups and enterprises.

Market Analysis

Marketing Power Builder

Through her frameworks, teaching, and leadership, Christina empowers marketers to elevate their role and become strategic influencers within their organizations.

THE
NUMBERS

EXPERIENCE

25

Christina brings over two decades of strategic marketing expertise, spanning startups to Fortune 500 companies — a rare depth that ensures proven, adaptable playbooks.

REVENUE

X2

At Udacity, Christina led a successful pivot from B2C to B2B, flipping the revenue mix from 30% to 70% enterprise — a testament to her ability to deliver major strategic shifts.

YEARS

5

Christina has guided numerous B2B tech startups through investor readiness and go-to-market execution, demonstrating her value in high-growth, resource-constrained environments.

BOOK

1

Christina is the Author of a Best-Selling Marketing Book (Sway). Her book formalizes the G.R.I.T. Marketing Method, positioning her as a thought leader who turns complex marketing strategy into accessible, actionable frameworks.

Happy Clients

What they're saying

Under Christina's leadership, the marketing team successfully developed a robust GTM strategy. Despite being a small team of 4, we executed awareness and demand generation campaigns that attracted high-quality leads to both the website and pipeline. I learned a great deal from her, particularly in how she fostered a positive work environment—encouraging open discussions and making work fun for everyone. She also taught me how to knit, a wonderfully therapeutic activity. 

— Brenda Le, Director of Marketing Operations, Demand Generation

Christina is an incredibly smart and talented head of marketing. She understands every aspect of what it takes for a go-to-market team to drive high growth, and she is great at communicating the strategy and making sure all stakeholders understand and are on board. I was lucky enough to be on her team, where I learned so much and our team accomplished a lot in a short amount of time. She is inspiring—she inspired me to work harder and do better, and even with her hands completely full leading all our marketing efforts, she still found time to help me grow in my career. She will bring your team to the next level, all while cracking jokes, fostering camaraderie, and giving you a sense of purpose.

— Sabrina R. VP Strategy

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