MEET YOUR TEAM

Our team members primarily serve as on-demand and interim digital marketing experts, trainers, fractional CMOs and executive advisors with a community expanding into HR and accounting.
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For curious and compassionate women with a desire to grow, who are in transition, looking for a new career, or just want to change jobs, AcornOak is the place to start building a new life. 
Learn More & Join Us.

Virginie Glaenzer

  • Virginie Glaenzer
  • virginie@

Virginie is responsible for designing marketing and sales funnel strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought. She has harnessed more than 25 years of experience as a renowned digital expert through consulting work, keynoting and thought leadership.


Virginie has spoken at many top conferences and events such as Customer Experience Conferences, Chief Growth Officer Conference, C-Suite Conference, The Marketing Forum

She is a seasoned business expert in SaaS and new technologies, who has founded two software start-ups in Silicon Valley and one retail venture in NYC.

Lori Schwebel

  • Lori Schwebel

A seasoned promoter who recognizes that one size does NOT fit all, Lori enjoys collaborating with leaders to translate their visions into insightful, measurable, and actionable marketing. 

 

As a highly versatile business partner specializing in initiatives that deliver growth, Lori focuses on product launch, market expansion, and events that enable organizations to achieve key objectives.

Whether creating a brand for a new business, introducing a sales/CRM or Customer Success Management system, or writing content for websites, newsletters, blogs and advertising campaigns, she is dedicated to helping organizations thrive. Implementing change in dynamic environments is her sweet spot.

Sharon Lewis

  • Sharon Lewis

As a market strategist, Sharon is great at uncovering target market needs to create go-to-market strategies that deliver customer relevancy, an outstanding customer journey and bottom-line revenues.

 

Sharon has deep experience in retail, financial services, healthcare and non-profit sectors, and her brand experience includes Citibank, Saks Fifth Avenue, American Express, Scotiabank and AARP.

 

What Sharon enjoys most about serving clients: "Learning opportunities are everywhere and the transferability of best practices across industries and cultures is limited only by one’s imagination. Together, this allows us to uncover new ways to use the product/service offerings and new messaging opportunities to grow the prospect base.”

Yuraimi Abreu

  • Yuraimi Abreu

Yuraimi is a seasoned digital marketing leader with 15 years of Digital Marketing, AdTech, and Business Consulting experience. 

She has in-depth expertise developing integrated performance marketing campaigns focused on high return on investment for some of the largest brands globally including GEICO, Capital One, Toyota and Mattel.


She is the Founder of Amarelo Digital, a digital consultancy on a mission to transform the companies of today into growth engines of the future, through personalization, automation, and design thinking.


Prior to venturing out on her own,

Yuraimi owned the Go-To-Market for the Global Deloitte & Facebook Alliance. A first of its kind digital alliance bridging the gap between large tech giants, global consultancies and the brands that depend on them for the future of business.

Tracey McArdle

  • Tracey McArdle

Tracey is a successful value creator through Business Development, Project Management, Service Delivery, and Team Development with expertise in engaging decision makers and devising winning marketing and sales strategies and solutions.

She is a sales and marketing professional with a background in upscale branded consumer goods, business-to-business products and services both for established and start-up businesses.

Working with clients, she has demonstrated achievements in many aspects of marketing/sales management, including targeted marketing programs, business development, marketing communications (public relations, advertising, collateral development, video, and internet), merchandising, team management, market research, event coordination, and budgeting.

Leslie Cohen

  • Leslie Cohen

Leslie Cohen has a wealth of experience bringing ideas and companies to life and to market - as General Manager, COO, Product Development Executive with hands-on and advisory experience leading new or evolving companies and tech start-ups from concept to market.

 

She has a deep understanding of business foundations as well as market, product and business development functions.

She collaborates with founders to build out their business strategy, and create roadmap and execution plans supporting products development, go-to-market plans, operations and business development, and identifying and expanding customer bases.


She currently serves as Advisory Board Member for companies in Retail Tech, Consumer Products, Wellness, and Branding.

Emily Klein 

  • Emily Klein
  • @eakboston

Emily Klein is an accomplished leader who has worked at the intersection of strategy, operations, marketing and business development with enterprise, mid-market and start-up firms.

 

Emily has helped many organizations achieve success by designing comprehensive strategic initiatives that operationalize efficiencies, solidify partnerships and deploy digital marketing and business development strategies that enable corporate  growth.

 

As an author, writer and executive coach, Emily has presented on topics including: mobile and flexible workplaces, workforce trends, enterprise collaboration tools, workspace redesign, managing complex change, advancing women leaders and integrative health and wellness.

She is a co-author of Workshift: Future-Proof Your Organization for the 21st Century  (Palgrave Macmillan, 2013).

Anna Seroff

Anna’s strengths are her creative and analytical skills. Anna lives in New York City and studied Art History.

 

She worked in the Metropolitan Museum of Art and had an extensive exposure to the digital world.  Data research and creating target writing are Anna’s interests. Anna views art and the science of marketing as primary visual communicators.

 

To gain the competitive advantage, Anna strongly believes all facets of innovation in digital communication should be considered as potential target funnels to the desired audience. Social awareness, as well as, self-awareness are two facets of mindfulness one needs to retain to identify where market can lead the customer.

“I am always doing that which I cannot do, in order that I may learn how to do it.” — Pablo Picasso

Robbi Muir

  • Robbi Muir

Robbi is a highly skilled graphic designer who creates brands that engage and emotionally connect with people, by providing innovative creative thinking and a dedication to graphics, color and craft. She is a seasoned professional in designing identity, capability brochures, corporate communications, web design and advertising. 

 

Since 1995 she has been creative lead of her own graphic design studio designing for companies to increase awareness and sales by aligning strategy, design and technology. In her experience in corporate branding, she has developed a passion about a brand’s significance and power. She loves working with entrepreneurs in the early stages of their branding development. 

With more than 25 years of experience designing for businesses across multiple industries: financial, corporate, AEC, publishing and luxury real estate, she has also worked with American Express, Ogilvy Direct and Dow Jones/The Wall Street Journal as a creative director on specific design projects.. 

In her early career she was Creative Director at a New York agency specialized in commercial real estate advertising and marketing.  Certified Business in NYC.

Jane A. Gordon

  • Facebook
  • Jane G. Gordon

As a product designer and entrepreneur, Jane A. Gordon is an artist and seasoned business expert in the Jewelry Industry. 

 

After spending fifteen years in the corporate world in commercial real estate, Jane rode the dot com boom to bust, and then launched WishBrokers developing high-end corporate gifts. She soon afterward launched Jane Gordon Jewelry, featuring unique sculptural jewelry with uplifting symbolism inspired by motivational ideas and our astonishing world. 

 

After traveling for 13 years showing her designs at Saks Fifth Ave and cruise ships, Jane turned her talent, contacts and creativity to bringing the visions of others to life in custom work and private label for branding, fundraising, and sales. Whether you want fine jewelry or promotional gifts, Jane works with artisans worldwide and handles everything from concept to manufacturing to fulfillment and more, giving you all that you want, and more than expected.

Jane's philosophy in life and art "We make a quantum leap to a better world by igniting joy, success, leadership and oneness, one person at a time."

Livia Marotta

  • Livia Marotta

As a marketing, communications and public relations executive, Livia had led strategic planning, creative development and execution for top-tier brands. She integrates classic marketing and PR expertise with leading-edge social and digital media to create fully integrated programs.

 

She’s become known for many innovative marketing firsts and brand building ideas and is an expert in creating high value perceptions for brands, products and services.

As a brand communications transformational expert, she was involved in five successful brand turnarounds and transition to cutting-edge, high-growth communications strategies and processes.

Moreover, her expertise includes building Thought Leadership platforms for emerging companies, traditional brands and CEOs. She helps founders identify their key attributes to successfully position their companies in the media to attract investors.

She brings both U.S. and global cross-border management experience and has helped several international companies assess the potential and challenges of the US market place and devise the most appropriate brand communications strategies. She’s multilingual, fluent Italian, conversational in French and Spanish

Kim Huey-Steiner

  • Kim Steiner

Kim is an accomplished executive with experience ranging  from magazine publishing to digital media sales. She has expertise and a breadth of contacts in the CPG and retail categories on both the client and agency sides.

 

Kim’s sales and leadership roles at Triad Retail Media and Valassis Digital (formerly Maxpoint) complemented her advertising skills with an in-depth knowledge of data-driven marketing and measurement. 

Her sales and management responsibilities have focused on forging strategic partnerships directly with senior-level decision makers that drive business beyond traditional media buys. Reporting directly to CEOs, CTOs, and company Presidents, Kim developed product road maps, managed sales, oversaw marketing, and trained teams to sell multi-channel programs and sponsorships.

Kim is a sales and marketing expert whose achievements in sales have been recognized with multiple companies and industry awards. 

Laura Silvius

  • Laura Silvius

Laura is an experienced writer and editor with 15 years of content creation and project management experience.

 

She holds an advanced degree in communications and has created content across media and platforms for different channels, audiences, and industries. 

 

On top of Laura's vast portfolio of writing and editing jobs, her experience include program management and coordination, marketing and business development, social media, and graphic and layout design.

Regan Wilders

  • Regan Wilders

Regan is a seasoned web developer and consultant. She began consulting after working as a senior software developer in the corporate world for over 15 years.

She combines her years of corporate experience with artistry and tech-savvy to create high performing websites.

 

In addition to running Wilders & Co., Regan is also the technical advisor for Judges And Lawyers Breast Cancer Alert, a non-profit which educates members of the profession and harnesses legal experts to promote medical, social and legal services to those in need.

 

Regan began programming at the beginning of the internet boom, after working as a fine artist.  She approaches programming as both an art and a science.

Darcy Petry

  • Darcy Petry

Darcy is a seasoned strategist who develops client relationships that promote retention and loyalty.

 

Her unique blend of strong technical and soft skills enabled her to assume critical roles as a Developer, Project Manager, Team Leader, and Client Success Manager for a large international technical support team, where she worked for over 25 years.

Darcy leverages experience in implementation protocol development, building and managing training teams, and assisting sales. Her management background empowers her to effectively lead end-users and work effectively and cross-functionally lead within all levels of management and C-level executives.

Waterside Women

OUR STORY

We’re entrepreneurs - so we relate.  

 

We understand the challenges you face when it comes to finding the time and resources to focus on promoting your business.

That’s why we offer a full range of service options to suit your needs and budget.

We're passionate - so we help.


We feel a desire to help you improve your life and the ones of your employees and customers, we wake up in the morning with passion in our hearts and ideas in our heads and we try our very best to live by three core values: curiosity, creativity, and compassion.

We're experienced - so we are efficient.

Our team is composed of women of experience.

WHAT SET US APART

Social responsibility is at our core. Our mission is to do more than just make a profit.  We’re also in business to make the world a better place. 

Envisioning a Gender-Balanced World

  • We invest in the development of our female employees at both ends of the experience spectrum to create a more gender-balanced business world.

Taking a Stand for Mother Earth

  • We lower our impact on the environment by using shared office space near mass transit. 

  • We choose electronic communications over paper and video conferencing instead of air travel to reduce our carbon footprint and conserve natural resources. Looking at what others do can help you start.

Combating Economic Inequality

  • We've created low-cost, online classes and webinars to empower those who cannot afford our standard services.

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Women-Owned Business

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